{"id":29848,"date":"2012-04-17T21:11:46","date_gmt":"2012-04-18T04:11:46","guid":{"rendered":"http:\/\/www.originalprop.com\/blog\/?p=29848"},"modified":"2012-04-17T21:12:05","modified_gmt":"2012-04-18T04:12:05","slug":"profiles-in-history-sells-captain-america-hero-costume-for-a-quarter-of-a-million-dollars-revenge-of-the-hype-premium-alternate-explanation","status":"publish","type":"post","link":"https:\/\/www.originalprop.com\/blog\/2012\/04\/17\/profiles-in-history-sells-captain-america-hero-costume-for-a-quarter-of-a-million-dollars-revenge-of-the-hype-premium-alternate-explanation\/","title":{"rendered":"Profiles in History Sells &#8216;Captain America&#8217; Hero Costume for a Quarter of a Million Dollars&#8230;  Revenge of the &#8220;Hype Premium&#8221;?  Alternate Explanation?"},"content":{"rendered":"<p><a href=\"http:\/\/www.originalprop.com\/blog\/2012\/04\/17\/profiles-in-history-sells-captain-america-hero-costume-for-a-quarter-of-a-million-dollars-revenge-of-the-hype-premium-alternate-explanation\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-29849\" title=\"Profiles-in-History-Captain-America-The-First-Avenger-Auction-C2E2-Price-Realized-Value-Hype-x380\" src=\"http:\/\/www.originalprop.com\/blog\/dylsoagh\/2012\/04\/Profiles-in-History-Captain-America-The-First-Avenger-Auction-C2E2-Price-Realized-Value-Hype-x380.jpg\" alt=\"\" width=\"380\" height=\"152\" srcset=\"https:\/\/www.originalprop.com\/blog\/dylsoagh\/2012\/04\/Profiles-in-History-Captain-America-The-First-Avenger-Auction-C2E2-Price-Realized-Value-Hype-x380.jpg 380w, https:\/\/www.originalprop.com\/blog\/dylsoagh\/2012\/04\/Profiles-in-History-Captain-America-The-First-Avenger-Auction-C2E2-Price-Realized-Value-Hype-x380-300x120.jpg 300w\" sizes=\"auto, (max-width: 380px) 100vw, 380px\" \/><\/a><\/p>\n<p>It would appear that auction house Profiles in History had an unbelievable success with their <a href=\"http:\/\/www.originalprop.com\/blog\/2012\/03\/05\/profiles-in-history-marvel-entertainment-present-captain-america-the-first-avenger-auction%E2%80%B2-catalog-available-online-for-sale-event-april-14th-at-c2e2\/\" target=\"_blank\">Captain America: The First Avenger Auction<\/a> event this past weekend, on behalf of Marvel Studios.\u00a0 The stand out single sale, of course, was &#8220;<a href=\"http:\/\/bid.profilesinhistory.com\/Captain-America-complete-hero-suit_i12119986\" target=\"_blank\">Lot #154 Captain Amerca complete hero suit<\/a>&#8220;, which sold for $233,700 ($190,000 hammer plus $43,700 Buyer&#8217;s Premium).\u00a0 Over a quarter of a million dollars for one of presumably multiple copies of a costume from a movie that was released nine months ago.\u00a0 I am not easily surprised by anything in this art market, but this I find astounding and shocking.\u00a0 And my first thought immediately went to a concept discussed on this site in the past &#8211; <a href=\"http:\/\/www.originalprop.com\/blog\/2007\/10\/29\/the-hype-premium\/\" target=\"_blank\">the &#8220;Hype Premium&#8221;<\/a> &#8211; but even that cannot come close to explaining this auction result.<\/p>\n<p><\/p>\n<p>Having said that, I have no other explanation to offer.\u00a0 More, given that this is an auction sale result, it means that <em>two independent bidders<\/em> would have to possess both the resources to pay this much money for the piece, as well as possess the same bizarre, off the charts concept of value.\u00a0 It really is, in my opinion, an unprecedented sale result in the hobby, for a costume from a recent film of the same quality.<\/p>\n<p>Personally, I can&#8217;t think of any costume from any film released in the past ten years that would be worth a quarter of a million dollars.<\/p>\n<p>Other notable sales were more within the realm of some kind of reality&#8230; around $30,000 for a Captain America USO costume and two different Captain America POW rescue costume, $20,000 each for some Johann Schmidt costumes, $135,000 for an Iron Man costume (high, but consider the cost involved in making it), $27,000 each for some Captain America shields, $24,000 for Mjolnir&#8230;\u00a0 while these prices were high, they were not, well, off the charts.<\/p>\n<p>So I&#8217;m really at a loss for any explanation.\u00a0 If anyone has any ideas or theories, please comment below or e-mail me, as I&#8217;d love to have some idea of how such a costume can sell for a quarter of a million dollars.<\/p>\n<p>In any event, a friend was in attendance at C2E2 and forwarded the following photos to me to share with the readers of the OPB (though there are photos from this event all over the Internet as well):<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-29851\" title=\"Profiles-in-History-Captain-America-The-First-Avenger-Auction-C2E2-Photos-01 (Copy)\" src=\"http:\/\/www.originalprop.com\/blog\/dylsoagh\/2012\/04\/Profiles-in-History-Captain-America-The-First-Avenger-Auction-C2E2-Photos-01-Copy.jpg\" alt=\"\" width=\"600\" height=\"398\" srcset=\"https:\/\/www.originalprop.com\/blog\/dylsoagh\/2012\/04\/Profiles-in-History-Captain-America-The-First-Avenger-Auction-C2E2-Photos-01-Copy.jpg 600w, https:\/\/www.originalprop.com\/blog\/dylsoagh\/2012\/04\/Profiles-in-History-Captain-America-The-First-Avenger-Auction-C2E2-Photos-01-Copy-300x199.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-29851\" title=\"Profiles-in-History-Captain-America-The-First-Avenger-Auction-C2E2-Photos-01 (Copy)\" src=\"http:\/\/www.originalprop.com\/blog\/dylsoagh\/2012\/04\/Profiles-in-History-Captain-America-The-First-Avenger-Auction-C2E2-Photos-02-Copy.jpg\" alt=\"\" width=\"600\" height=\"398\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-29851\" title=\"Profiles-in-History-Captain-America-The-First-Avenger-Auction-C2E2-Photos-01 (Copy)\" src=\"http:\/\/www.originalprop.com\/blog\/dylsoagh\/2012\/04\/Profiles-in-History-Captain-America-The-First-Avenger-Auction-C2E2-Photos-03-Copy.jpg\" alt=\"\" width=\"600\" height=\"398\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-29851\" title=\"Profiles-in-History-Captain-America-The-First-Avenger-Auction-C2E2-Photos-01 (Copy)\" src=\"http:\/\/www.originalprop.com\/blog\/dylsoagh\/2012\/04\/Profiles-in-History-Captain-America-The-First-Avenger-Auction-C2E2-Photos-04-Copy.jpg\" alt=\"\" width=\"600\" height=\"398\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-29851\" title=\"Profiles-in-History-Captain-America-The-First-Avenger-Auction-C2E2-Photos-01 (Copy)\" src=\"http:\/\/www.originalprop.com\/blog\/dylsoagh\/2012\/04\/Profiles-in-History-Captain-America-The-First-Avenger-Auction-C2E2-Photos-05-Copy.jpg\" alt=\"\" width=\"600\" height=\"398\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-29851\" title=\"Profiles-in-History-Captain-America-The-First-Avenger-Auction-C2E2-Photos-01 (Copy)\" src=\"http:\/\/www.originalprop.com\/blog\/dylsoagh\/2012\/04\/Profiles-in-History-Captain-America-The-First-Avenger-Auction-C2E2-Photos-06-Copy.jpg\" alt=\"\" width=\"600\" height=\"398\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-29851\" title=\"Profiles-in-History-Captain-America-The-First-Avenger-Auction-C2E2-Photos-01 (Copy)\" src=\"http:\/\/www.originalprop.com\/blog\/dylsoagh\/2012\/04\/Profiles-in-History-Captain-America-The-First-Avenger-Auction-C2E2-Photos-07-Copy.jpg\" alt=\"\" width=\"600\" height=\"398\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-29851\" title=\"Profiles-in-History-Captain-America-The-First-Avenger-Auction-C2E2-Photos-01 (Copy)\" src=\"http:\/\/www.originalprop.com\/blog\/dylsoagh\/2012\/04\/Profiles-in-History-Captain-America-The-First-Avenger-Auction-C2E2-Photos-08-Copy.jpg\" alt=\"\" width=\"600\" height=\"398\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-29851\" title=\"Profiles-in-History-Captain-America-The-First-Avenger-Auction-C2E2-Photos-01 (Copy)\" src=\"http:\/\/www.originalprop.com\/blog\/dylsoagh\/2012\/04\/Profiles-in-History-Captain-America-The-First-Avenger-Auction-C2E2-Photos-09-Copy.jpg\" alt=\"\" width=\"600\" height=\"398\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-29851\" title=\"Profiles-in-History-Captain-America-The-First-Avenger-Auction-C2E2-Photos-01 (Copy)\" src=\"http:\/\/www.originalprop.com\/blog\/dylsoagh\/2012\/04\/Profiles-in-History-Captain-America-The-First-Avenger-Auction-C2E2-Photos-12-Copy.jpg\" alt=\"\" width=\"398\" height=\"600\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-29851\" title=\"Profiles-in-History-Captain-America-The-First-Avenger-Auction-C2E2-Photos-01 (Copy)\" src=\"http:\/\/www.originalprop.com\/blog\/dylsoagh\/2012\/04\/Profiles-in-History-Captain-America-The-First-Avenger-Auction-C2E2-Photos-13-Copy.jpg\" alt=\"\" width=\"600\" height=\"398\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-29851\" title=\"Profiles-in-History-Captain-America-The-First-Avenger-Auction-C2E2-Photos-01 (Copy)\" src=\"http:\/\/www.originalprop.com\/blog\/dylsoagh\/2012\/04\/Profiles-in-History-Captain-America-The-First-Avenger-Auction-C2E2-Photos-14-Copy.jpg\" alt=\"\" width=\"600\" height=\"398\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-29851\" title=\"Profiles-in-History-Captain-America-The-First-Avenger-Auction-C2E2-Photos-01 (Copy)\" src=\"http:\/\/www.originalprop.com\/blog\/dylsoagh\/2012\/04\/Profiles-in-History-Captain-America-The-First-Avenger-Auction-C2E2-Photos-15-Copy.jpg\" alt=\"\" width=\"600\" height=\"398\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-29851\" title=\"Profiles-in-History-Captain-America-The-First-Avenger-Auction-C2E2-Photos-01 (Copy)\" src=\"http:\/\/www.originalprop.com\/blog\/dylsoagh\/2012\/04\/Profiles-in-History-Captain-America-The-First-Avenger-Auction-C2E2-Photos-16-Copy.jpg\" alt=\"\" width=\"600\" height=\"398\" \/><\/p>\n<p>Jason DeBord<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It would appear that auction house Profiles in History had an unbelievable success with their Captain America: The First Avenger Auction event this past weekend, on behalf of Marvel Studios.\u00a0 The stand out single sale, of course, was &#8220;Lot #154 Captain Amerca complete hero suit&#8220;, which sold for $233,700 ($190,000 hammer plus $43,700 Buyer&#8217;s Premium).\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3052,4,1180],"tags":[63,171,5533,6097,21,89,318,6095,5010,100,6100,6104,2544,940,397,6096,1333,2877,6108,6103,18,1638,812,249,88,1398,6101,228,227,6098,6106,6099,2879,75,6107,581,6105,5075,24,5170,1565,6102],"class_list":{"0":"post-29848","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-auctions-dealers","7":"category-news-events","8":"category-auction-event-profiles-in-history","9":"tag-auction","10":"tag-authentic","11":"tag-captain-america","12":"tag-chris-evans","13":"tag-costume","14":"tag-costumes","15":"tag-entertainment","16":"tag-first-avenger","17":"tag-hero","18":"tag-hollywood","19":"tag-hugo-weaving","20":"tag-hydra","21":"tag-icollector","22":"tag-iron-man","23":"tag-joe-maddalena","24":"tag-marvel-entertainment","25":"tag-masks","26":"tag-miniatures","27":"tag-mjolnir","28":"tag-motorcycle","29":"tag-original","30":"tag-photographs","31":"tag-pop-culture","32":"tag-profiles-in-history","33":"tag-props","34":"tag-prototype","35":"tag-red-skull","36":"tag-screen-used","37":"tag-screenused","38":"tag-shield","39":"tag-stark","40":"tag-steve-rogers","41":"tag-storyboards","42":"tag-studio","43":"tag-stunt","44":"tag-suit","45":"tag-super-soldier","46":"tag-thor","47":"tag-wardrobe","48":"tag-weapon","49":"tag-weapons","50":"tag-wwii","51":"entry"},"yoast_head":"\n<title>Profiles in History Sells &#039;Captain America&#039; Hero Costume for a Quarter of a Million Dollars... Revenge of the &quot;Hype Premium&quot;? Alternate Explanation? - Movie Prop Collecting with Jason DeBord&#039;s Original Prop Blog Film &amp; TV Prop, Costume, Hollywood Memorablia Pop Culture Resource<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.originalprop.com\/blog\/2012\/04\/17\/profiles-in-history-sells-captain-america-hero-costume-for-a-quarter-of-a-million-dollars-revenge-of-the-hype-premium-alternate-explanation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Profiles in History Sells &#039;Captain America&#039; Hero Costume for a Quarter of a Million Dollars... Revenge of the &quot;Hype Premium&quot;? Alternate Explanation? - Movie Prop Collecting with Jason DeBord&#039;s Original Prop Blog Film &amp; TV Prop, Costume, Hollywood Memorablia Pop Culture Resource\" \/>\n<meta property=\"og:description\" content=\"It would appear that auction house Profiles in History had an unbelievable success with their Captain America: The First Avenger Auction event this past weekend, on behalf of Marvel Studios.\u00a0 The stand out single sale, of course, was &#8220;Lot #154 Captain Amerca complete hero suit&#8220;, which sold for $233,700 ($190,000 hammer plus $43,700 Buyer&#8217;s Premium).\u00a0 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.originalprop.com\/blog\/2012\/04\/17\/profiles-in-history-sells-captain-america-hero-costume-for-a-quarter-of-a-million-dollars-revenge-of-the-hype-premium-alternate-explanation\/\" \/>\n<meta property=\"og:site_name\" content=\"Movie Prop Collecting with Jason DeBord&#039;s Original Prop Blog Film &amp; TV Prop, Costume, Hollywood Memorablia Pop Culture Resource\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/originalpropblog\" \/>\n<meta property=\"article:published_time\" content=\"2012-04-18T04:11:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-04-18T04:12:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.originalprop.com\/blog\/dylsoagh\/2012\/04\/Profiles-in-History-Captain-America-The-First-Avenger-Auction-C2E2-Price-Realized-Value-Hype-x380.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"380\" \/>\n\t<meta property=\"og:image:height\" content=\"152\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jason DeBord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jason_debord\" \/>\n<meta name=\"twitter:site\" content=\"@jason_debord\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jason DeBord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.originalprop.com\/blog\/2012\/04\/17\/profiles-in-history-sells-captain-america-hero-costume-for-a-quarter-of-a-million-dollars-revenge-of-the-hype-premium-alternate-explanation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.originalprop.com\/blog\/2012\/04\/17\/profiles-in-history-sells-captain-america-hero-costume-for-a-quarter-of-a-million-dollars-revenge-of-the-hype-premium-alternate-explanation\/\"},\"author\":{\"name\":\"Jason DeBord\",\"@id\":\"https:\/\/www.originalprop.com\/blog\/#\/schema\/person\/bdb327ea93e27defacdf4c1618889aea\"},\"headline\":\"Profiles in History Sells &#8216;Captain America&#8217; Hero Costume for a Quarter of a Million Dollars&#8230; Revenge of the &#8220;Hype Premium&#8221;? 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