Yesterday, Heritage Auctions announced their October sale event, “Stallone – The Collection”, which garnered a lot of mainstream media coverage and interest. Strangely, the main marketing piece published was a bizarre, low budget (no budget?) video, which entailed not much more than following Sylvester Stallone around with a video camera (or maybe mobile phone shooting video?) as he seemingly pulls items out of wooden crates at random. Accompanied by bad elevator music, there is no interview or narration or questions or presentation by anyone from Heritage, as they stand around watching him indiscriminately look for pieces to hold up for the camera and come up with anecdotes to fill the silence amid the unidentified, bored-looking spectators surrounding him. I guess some might categorize it as “better than nothing”, but it certainly doesn’t do justice to one of the biggest box office icons of all-time. [Read more…]
