NBC Universal Auctions Live
November 19, 2007 by Jason DeBord
As noted last week (see “Reported Plans for NBC Studio Auction Event“), these auctions from NBC Universal are now live:
There are two week auctions listed for Heroes, The Office, 30 Rock, Friday Night Lights, and Las Vegas:
The previously reported URL – NBC.com/auctions – is active, but redirects the user to – NBC.com/shop/auctions/ – then, once registered and logged in, the bidder is redirected to: nbcauction.auction.seenon.com/
Rather than leveraging eBay, which is common for such endeavors, it appears NBC Universal is partnering in some capacity with SeenOn!.
From the SeenOn! About Us page:
SeenON!: CHANGING THE WAY YOU WATCH TV SINCE 2006*
SeenON!™ provides consumers access into the world of shopping-enabled entertainment through its network of Web sites, media partners, and brand marketers. As the definitive digital catalog for products seen on TV, in films, music videos and sports, SeenON! connects advertisers with an engaged and passionate audience. Powered by Delivery Agent, Inc., and founded in 2002, SeenON! partners include ABC Entertainment, NBC Universal, Twentieth Century Fox, CBS Paramount Television, Martha Stewart Omnimedia, E! Entertainment and over 7,000 brands covering categories including apparel, housewares, health & beauty and consumer packaged goods.
So if you can’t get Bree’s cashmere twin set out of your mind or you’re dying to know what song acted as backdrop to Meredith and McDreamy’s latest tryst, don’t worry. SeenON! is here to tell you what’s what and where to get it.
Have questions? Contact us here.
*and movies, music videos and anything else seen on screen
Given the customer service issues with some other Studio Resellers (i.e. It’s a Wrap, Premiere Props), it’s nice to see a different company getting an opportunity to conduct such auctions.
I did register, and am glad to see that they require credit card information as part of the process, which helps to curb false bidding.
The only reference to these auctions benefiting the United Way, as referenced in the original Reuters/Hollywood Reporter article, is this line from the About The NBC Universal Auction Store page:
A portion of the auction’s proceeds will benefit the United Way and its various partner organizations.
It will be interesting to monitor this site and see how it evolves, and whether it is an event or ongoing affair.
Jason De Bord
